Program Duration
3 Years
Year 1: Online
Global Year 1 Program
Years 2 & 3: On-Campus
University of Wollongong in Dubai

Average Salary

On average, graduates of Bachelor of Business - Marketing earn AED 60K earn per year

Career Prospects

Marketing Assistant, SEO / Content Specialist, Digital Marketing Specialist, Social Media Coordinator

Program Overview

The Bachelor of Business – Marketing at the University of Wollongong in Dubai equips students with the skills to develop effective marketing strategies and build strong brands. The program covers digital marketing, consumer behaviour, marketing analytics, brand management, content marketing, social media, search engine optimisation and market research. Students gain practical experience through industry-focused projects, digital analytics and marketing campaign development. The curriculum also explores emerging technologies and AI-driven marketing practices to prepare students for the evolving digital landscape. Graduates can pursue careers in digital marketing, brand management, market research, advertising, social media management and e-commerce.

Admissions Information

ACADEMIC QUALIFICATIONS

Completion of AISSCE with 65% or above and an IELTS score of 6.0 with no band less than 5.5. Click here for more details.

Fees: Year 1 (Online)

$4,800

UNIVERSITY FEES: YEAR 2 ONWARDS (OVERSEAS)

Annual Tuition - AED63,449 (Approx.)
Annual Living Expenses - AED25,000 (Approx.)

SCHOLARSHIPS

20% off on tuition fees for early applicants. Click here for year 1 merit-based scholarships.

TOTAL STUDY COSTS WITH THE WORLDGRAD

Total Tuition: US$39,400 (Approx.)
Total Study Costs (Fee + Living): US$56,418 (Approx.)
Total Savings: US$15,804 (Approx.)

JANUARY INTAKE

Class Start Date04 Jan 2027

Class CompletionJune 2027

Campus ProgressionSeptember 2027

APRIL INTAKE

Class Start Date05 Apr 2027

Class CompletionSeptember 2027

Campus ProgressionJanuary 2028

Program Structure

Year 1: UK Higher National Certificate

The Global Year 1 program, a UK Higher National Certificate, is designed for students who want to accelerate their undergraduate education, saving time and money while building a solid academic base for an international degree. The program allows students to complete up to one year of their undergraduate degree remotely from home and then progress to an overseas campus to complete the remainder of their degree. In order to advance to University of Wollongong in Dubai, students must achieve an overall Pass (with no failed modules) in The WorldGrad's Global Year 1 Program. Students will study the following 8 modules with The WorldGrad.

1. Y/618/5038 - Accounting Principles
2. T/618/5032 - Business and Business Environment
3. J/618/5035 - Human Resource Management
4. L/618/5036 - Leadership and Management
5. D/618/5039 - Managing a Successful Business Project
6. H/618/5057 - Managing the Customer Experience
7. A/618/5033 - Marketing Processes and Planning
8. Y/618/5055 - Operations Management

Year 2 Onwards: On-Campus

After the completion of the Smart Program, students progress to the University of Wollongong in Dubai to study the remaining core and elective courses on campus and complete their degrees. All students who complete the degree successfully, qualify for post-study work rights. Further information on the On-Campus program structure and courses are available with our Admissions Team.

Visit University Website

Admission Process

CHOOSE A PROGRAM

With the help of our admissions team, select a program of your choice from our wide set of globally ranked partners.

SUBMIT APPLICATION

Fill out our online application form along with the necessary documents. Our admissions team will guide you through the process.

RECEIVE ADMISSION OFFER

After successful review of your application by The WorldGrad admissions team, you will receive an offer letter from The WorldGrad, backed by a letter confirming the pathway to your University overseas. This will generally be issued within 24 hours of a complete application. The team will then work with you to submit a full application to the University for the progression process.

CONFIRM ENROLMENT

Accept your offer by submitting a confirmation fee as mentioned in your offer letter. Since we have limited seats, enrolment would be void if confirmation fee is not received as stated.