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EVENTSBachelor of Science in Management – Digital Marketing
Get your Undergraduate degree in Business through The WorldGrad.
Program offered by
Savings of up to US$103,250 with The WorldGrad
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Program Duration
4 Years
Year 1: Online
All American Undergraduate Program
Years 2, 3 & 4: On-Campus
Fisher College
Optional Practical Training (OPT) Duration
1 Year
Average Salary
On average, graduates of Bachelor of Science in Management - Digital Marketing earn $93K per year
Career Prospects
Digital Marketing Manager, Marketing Analytics Specialist, Social Media Manager, Product Managers, E-Commerce Analyst
Program Overview
The Bachelor of Science in Marketing program is tailored to provide students with a solid understanding of marketing fundamentals and equip them for highly sought-after positions in the field. This program challenges students to analyse marketing scenarios, solve complex problems, and develop innovative solutions to add value in a fast-paced market. Given the ever-changing nature of the marketplace, where consumer preferences evolve and technology drives advancements in marketing communications and distribution, successful marketing managers must possess analytical and decision-making skills, both quantitative and qualitative, to diagnose issues, identify opportunities, and devise effective strategies.
The Bachelor of Science in Marketing degree with a concentration in Digital Marketing offers students a broad foundation in marketing, with a special focus on the digital tools that have gained significant importance in the economy. While traditional advertising channels like newspapers and radio have declined, the realm of digital marketing has expanded exponentially. Companies now allocate substantial marketing budgets to online channels, and employers prioritise candidates with digital marketing expertise. The Digital Marketing concentration equips students with the essential and highly sought-after skills to engage customers and foster product growth.
Annual Living Expenses - US$18,850 (Approx.)
$21,500 per annum for the remaining 3 years on-campus. Click here for year 1 merit-based scholarships.
- Total Tuition: US$57,700 (Approx.)
- Total Study Costs (Fee + Living): US$114,250 (Approx.)
- Total Savings: US$103,250 (Approx.)
Program Structure
Year 1: Smart Program
The All American Undergraduate Program is designed for students who want to accelerate their undergraduate education, saving time and money while building a solid academic base in the USA. The program allows students to complete up to one year of their undergraduate degree remotely from home and then progress to campus to complete the remainder of their degree. In order to advance to Fisher College, students must achieve a minimum GPA of 2.0 in The WorldGrad's All American Undergraduate Program. Students will study up to 10 modules (up to 30 credits) with The WorldGrad from the following list of subjects.
1. LAW211 - Business Law I
2. MAT181 - College Algebra
3. CST280 - Database Design and Application
4. CST111 - Digital Literacy and Technology Readiness
5. ACC210 - Financial Accounting
6. PSY101 - Introduction to Psychology
7. COM130 - Introduction to Speech Communication
8. POL101 - Introduction to the American Political Process
9. ECO222 - Microeconomics
10. CST230 - Networking Fundamentals
11. CST155 - Operating Systems
12. SOC101 - Principles of Sociology
13. MAT185 - Quantitative Reasoning
14. ENG141 - Rhetoric and Introductory Research Writing
15. CST255 - Web Development
Year 2 Onwards: On-Campus
After the completion of the Smart Program, students progress to Fisher College to study the remaining core and elective courses on campus and complete their degrees. Once on campus, students will be eligible for CPT and OPT during and after completing their studies. Further information on the On-Campus program structure, courses and CPT and OPT opportunities is available with our Admissions Team.
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