Program Duration
4 Years
Year 1: Online
All American Undergraduate Program
Years 2, 3 & 4: On-Campus
East Tennessee State University

Optional Practical Training (OPT) Duration

1 Year

Average Salary

On average, graduates of Bachelor of Business Administration - Marketing (Marketing Management) earn $87K per year

Career Prospects

Market Research Analyst, Fundraising Manager, Marketing Manager, Sales Manager, Advertising and Promotions Manager

Program Overview

This business degree majoring in Marketing Management provides a strong foundation in business management with a focus on marketing. Students learn key marketing concepts and strategies, preparing them for roles in various business environments or for further studies in business administration. The program includes learning in entrepreneurship, project management, and leadership development to meet the needs of modern businesses.

Admissions Information

ACADEMIC QUALIFICATIONS

Completion of AISSCE with 60% or above and no IELTS required. Click here for more details.

Fees: Year 1 (Online)

INR 7,50,000 + GST

UNIVERSITY FEES: YEAR 2 ONWARDS (OVERSEAS)

Tution: $29,132 per annum (Approx.)
Living Expenses: $8,220 per annum (Approx.)

SCHOLARSHIPS

Merit-based scholarship of upto $9,000 per annum available for students with a GPA of 3.0 or more. Click here for year 1 merit-based scholarships.

TOTAL STUDY COSTS WITH THE WORLDGRAD

Total Tuition: INR 81L (Approx.)
Total Study Costs (Fee + Living): INR 101L (Approx.)
Total Savings: INR 24L (Approx.)

Program Structure

Year 1: Smart Program

The All American Undergraduate Program is designed for students who want to accelerate their undergraduate education, saving time and money while building a solid academic base in the USA. The program allows students to complete up to one year of their undergraduate degree remotely from home and then progress to campus to complete the remainder of their degree. In order to advance to East Tennessee State University, students must achieve a minimum GPA of 1.7 in The WorldGrad's All American Undergraduate Program. Students will study up to 10 modules (up to 30 credits) with The WorldGrad from the following list of subjects.

1. HIS112 - American Society since 1865
2. HIS111 - American Society to 1865
3. MAT181 - College Algebra
4. CST280 - Database Design and Application
5. CST111 - Digital Literacy and Technology Readiness
6. ACC210 - Financial Accounting
7. ENG201 - Introduction to Literature
8. CST201 - Introduction to Programming
9. PSY101 - Introduction to Psychology
10. COM130 - Introduction to Speech Communication
11. ACC228 - Managerial Accounting
12. ECO222 - Microeconomics
13. CST230 - Networking Fundamentals
14. CST155 - Operating Systems
15. ECO221 - Principles of Macroeconomics

Year 2 Onwards: On-Campus

After the completion of the Smart Program, students progress to East Tennessee State University to study the remaining core and elective courses on campus and complete their degrees. Once on campus, students will be eligible for CPT and OPT during and after completing their studies. Further information on the On-Campus program structure, courses and CPT and OPT opportunities is available with our Admissions Team.

Visit University Website

East Tennessee State University Sample Letter

Admission Process

CHOOSE A PROGRAM

With the help of our admissions team, select a program of your choice from our wide set of globally ranked partners.

SUBMIT APPLICATION

Fill out our online application form along with the necessary documents. Our admissions team will guide you through the process.

RECEIVE ADMISSION OFFER

Once your application is approved by The WorldGrad and our partner institution, you will receive an offer for enrolment for the online program as well as the on-campus component. Offers can be made within 24hrs of receiving an adequately filled application.

CONFIRM ENROLMENT

Accept your offer by submitting a confirmation fee as mentioned in your offer letter. Since we have limited seats, enrolment would be void if confirmation fee is not received as stated.