Program Duration
Term 1: Online
Year 2, 3: On-Campus
AUD 32,960* per annum
Social Media Strategist, Digital Marketer, Corporate Relations, Business Development, Product Development
2 Years
The Bachelor of Business with a specialization in Marketing for the Digital Age at James Cook University focuses on the latest marketing strategies and digital technologies. The curriculum covers areas such as digital marketing, social media marketing, content strategy, and data analytics. Students will learn to create effective digital marketing campaigns that target diverse audiences. The program emphasizes staying current with digital trends, audience analysis, and data-driven decision-making, preparing graduates for careers in digital marketing management, online brand promotion, and e-commerce.
The Global Online Accelerator Program is created in partnership with UOW College, Australia. The program develops a solid foundation for overseas studies by accustoming students to the university’s academic standards. Each module takes 7 weeks to complete, wherein students can take up to 2 modules at a time. With our student-friendly curriculum and award-winning 1-1 tutor program, students will be well on their way to their dream destination. Modules done with The WorldGrad are fully recognised for equivalent credit by James Cook University and the University of Wollongong via UOW College.
After the completion of the Smart Program, students progress to James Cook University or the University of Wollongong via UOW College to study the remaining core and elective courses on campus and complete the degree. All students who complete the degree successfully, qualify for post-study work rights. Further information on the on-campus program structure and courses are available with our Admissions Team.