Post Study Work Rights Duration

2 Years

Average Salary

On average, graduates of Bachelor of Business - Marketing for the Digital Age earn A$81K per year

Career Prospects

Brand or Product Managers, Marketing Assistants, Market Research Consultants, International Marketing, Customer Service Management

Program Overview

The Bachelor of Business with a specialization in Marketing for the Digital Age at James Cook University focuses on the latest marketing strategies and digital technologies. The curriculum covers areas such as digital marketing, social media marketing, content strategy, and data analytics. Students will learn to create effective digital marketing campaigns that target diverse audiences. The program emphasizes staying current with digital trends, audience analysis, and data-driven decision-making, preparing graduates for careers in digital marketing management, online brand promotion, and e-commerce.

Admissions Information

ACADEMIC QUALIFICATIONS

Completion of AISSCE with 60% or above and an IELTS score of 6.0 with no band less than 6.0. Click here for more details.

Fees: Term 1 (Online)

INR 3,96,000 + GST

UNIVERSITY FEES: TERM 2 ONWARDS (OVERSEAS)

Tution: A$32,960 per annum (Approx.)
Living Expenses: A$15,000 per annum (Approx.)

SCHOLARSHIPS

25% scholarship per annum on the on-campus tuition for the remaining duration. Click here for term 1 merit-based scholarships.

TOTAL STUDY COSTS WITH THE WORLDGRAD

Total Tuition: INR 38L (Approx.)
Total Study Costs (Fee + Living): INR 59L (Approx.)
Savings: INR 21L (Approx.)

Program Structure

Term 1: Smart Program

The Global Online Accelerator Program is designed for students who want to accelerate their undergraduate education, saving time and money while building a solid academic base in Australia, Singapore or the UK. The program allows students to complete up to a term of their undergraduate degree remotely from home and then progress to campus to complete the remainder of their degree. In order to advance to James Cook University students must achieve an overall Pass in all modules of the Global Online Accelerator Program. Students will study the following 4 modules with The WorldGrad.

1. WGBU120 - Accounting For Decision Making

2. WGBU160 - Economic Essentials for Business

3. WGBU130 - Introduction to Management

4. WGBU101 - Marketing Principles

Term 2 Onwards: On-Campus

After the completion of the Smart Program, students progress to James Cook University or the University of Wollongong via UOW College to study the remaining core and elective courses on campus and complete the degree. All students who complete the degree successfully, qualify for post-study work rights. Further information on the on-campus program structure and courses are available with our Admissions Team.

Visit University Website

Admission Process

CHOOSE A PROGRAM

With the help of our admissions team, select a program of your choice from our wide set of globally ranked partners.

SUBMIT APPLICATION

Fill out our online application form along with the necessary documents. Our admissions team will guide you through the process.

RECEIVE ADMISSION OFFER

Once your application is approved by The WorldGrad and our partner institution, you will receive an offer for enrolment for the online program as well as the on-campus component. Offers can be made within 24hrs of receiving an adequately filled application.

CONFIRM ENROLMENT

Accept your offer by submitting a confirmation fee as mentioned in your offer letter. Since we have limited seats, enrolment would be void if confirmation fee is not received as stated.