Bachelor of Business – International Business

Program Overview

International Business involves gaining an understanding of business practices across various cultures and regions and adopting a global perspective on the business world. This field focuses on the influence of diverse cultures, languages, market variations, and government regulations within a rapidly evolving environment. It also encompasses the study of foreign exchange markets and the impact of exchange rate policies. To pursue this degree, you will commence with a foundation year covering essential business disciplines, providing you with a comprehensive understanding of contemporary organisational challenges. Starting from your second year, you will specialise in International Business, where you will gain knowledge in international marketing strategies considering factors such as socio-economic conditions, legal frameworks, political landscapes, financial aspects, and cultural elements that influence regional markets.

This specialisation will also explore entry and expansion strategies as well as contemporary issues in multinational business settings. Career opportunities in International Business include roles such as importers, exporters, international business analysts, international bankers, foreign exchange traders, and trade specialists. As part of your final-year studies, you will engage in a capstone project that allows you to apply your acquired knowledge in collaboration with students from diverse disciplines. Additionally, you have the option to pursue an internship, enabling you to gain practical experience while earning credits toward your degree.