
Program Duration
Year 1: Online
Year 2: On-Campus
De Montfort University18 Months

On average, graduates of Bachelor of Arts (Hons) - Business and Marketing earn £23K per year
Digital Marketing, Brand Management, Sales, Business Development

This degree blends business strategy with creative marketing, teaching you how to build powerful brands and drive sustainable organisational growth. You will gain deep insights into consumer behaviour and learn how to design data-driven marketing campaigns for local and global audiences. The curriculum covers business essentials like entrepreneurship and management.
Click here for Year 1 merit-based scholarships.
The UK Advanced Accelerator Program is designed for students who want to accelerate their undergraduate education, saving time and money while building a solid academic base in the UK. The program allows students to complete two years of their undergraduate degree in one year remotely from home and then progress to campus to complete the remainder of their degree. In order to advance to De Montfort University, students must achieve an overall Merit (with no failed modules) in The WorldGrad's UK Advanced Accelerator Program. Students will study the following 15 modules with The WorldGrad.
1. Y/618/5038: Accounting Principles
2. T/618/5032: Business and the Business Environment
3. R/618/5121: Digital Marketing
4. D/618/5073: Financial Management
5. M/618/5076: Global Business Environment
6. J/618/5035: Human Resource Management
7. L/618/5036: Leadership and Management
8. D/618/5039: Managing a Successful Business Project (Pearson Set)
9. H/618/5057: Managing the Customer Experience
10. A/618/5033: Marketing Processes and Planning
11. Y/618/5055: Operations Management
12. R/650/2920: Organisational Behaviour Management
13. K/618/5125: Pitching and Negotiation Skills
14. H/618/5060: Research Project (Pearson Set)
15. Y/618/5119: Strategic Human Resource Management
After the completion of the Smart Program, students progress to De Montfort University to study the remaining core and elective courses on campus and complete their degrees. All students who complete the degree successfully, qualify for post-study work rights. Further information on the On-Campus program structure and courses are available with our Admissions Team.