Bachelor of Arts (Hons) - Business and Marketing

Program Overview

By pursuing this degree, this course aims to expand your understanding of various business and marketing principles, their interrelationships, and practical applications. It offers specialised modules that teach you how to analyse the influence of organisational, political, social, technological, cultural, and ethical factors on the business and marketing landscape. You will explore and prioritise issues related to managing business and marketing activities in diverse global contexts, providing you with a comprehensive perspective on opportunities within the marketing and business domains. Consequently, you will acquire knowledge of the methods and techniques used to develop solutions based on evidence to address contemporary business and marketing challenges. This knowledge will enable you to critically interpret business information and utilise your understanding of enterprise management, brands, and markets to propose, substantiate, and implement effective business and marketing strategies. Notably, modules like Business Ethics and Social Responsibility will aid you in developing and applying values, skills, knowledge, and behaviours that contribute to the advancement of a fair, peaceful, and sustainable world.