Bachelor of Arts (Hons) - Marketing

Program Overview

By enrolling in our Marketing BA course, you will acquire a comprehensive understanding of modern marketing and its integration into the broader business landscape and society. We will equip you with the skills to effectively address challenges faced by major global companies by teaching you to select and apply appropriate methods and techniques in developing marketing solutions. Through our partnerships with acclaimed digital marketing agencies, you will gain real-world experience and cultivate the necessary abilities to thrive in a professional marketing role. Furthermore, you will develop a broad knowledge of various marketing disciplines, their interrelationships, and their practical application. This includes utilising insights on customers, markets, brands, market research, and marketing strategy to propose, justify, and implement effective marketing solutions. Ultimately, these experiences will enhance your skills, knowledge, and behaviours, enabling you to contribute to the advancement of a just, peaceful, and sustainable world. Notably, our course is accredited and recognized by the Chartered Institute of Marketing (CIM) graduate gateway program, providing you with a distinctive and internationally recognized qualification that sets you apart in the market. Through the CIM, you can earn exemptions from professional qualifications, expediting your career progression.