Bachelor of Science (Hons) - Global Business Management (Marketing)

Program Overview

This degree program aims to provide students with a comprehensive understanding of business, focusing on contemporary business management models and the evaluation of global business operations in an increasingly competitive environment. By undertaking this program, students will enhance their expertise in various areas, such as human resource management, marketing, strategic management, and project management, gaining insights into the current challenges faced by businesses of different sizes and locations, whether local, national, or international. Moreover, this course emphasises the development of academic skills and enhances employability prospects, while also imparting knowledge of modern business management models applicable to small, medium, and large enterprises. The course’s high standards, rigorous curriculum, and international focus align with the esteemed AACSB accreditation held by Newcastle Business School, a globally recognized credential.

The Bachelor of Science (Hons) in Global Business Management (Marketing) program is designed to provide students with a comprehensive understanding of the principles and practices of marketing in a global business context. This program combines the knowledge and skills of business management with a specific focus on marketing strategies and techniques. Throughout the program, students will gain a deep understanding of the global marketplace and the factors that influence business operations and decision-making on an international scale.