Program Duration
Year 1: Online
Years 2 & 3: On-Campus
GBP 11,750* per annum
Advertising Account Executive, Digital Marketer, Market Researcher, Media Buyer, Social Media Manager, Social Media Manager
2 Years
Our BA (Hons) in Marketing and Business equips students with the necessary skills to navigate the demands of the contemporary business landscape while enhancing their personal and professional capabilities. The program delves into the factors behind consumer purchasing decisions and the influences that shape their choices of products or services. By examining current scientific insights in fields such as consumer behaviour, decision-making, and advertising, the curriculum explores the complexities of these processes.
The Global Year 1 is created in partnership with Pearson. The program develops a solid foundation for overseas studies by accustoming students to the university’s academic standards. The program takes place over 8 months which means students can finish their studies faster than the traditional one year. With our student-friendly curriculum and award-winning 1-1 tutor program, students will be well on their way to their dream destination. The program also gives students an opportunity to be a part of the global workforce by completing an 8-week remote internship as well as a ‘Professional Development and Career Readiness’ course run in collaboration with Virtual Internships. The credits for the program are offered by Pearson.
After the completion of the Smart Program, students progress to Wrexham University to study the remaining core and elective courses on campus and complete their degrees. All students who complete the degree successfully, qualify for post-study work rights. Further information on the On-Campus program structure and courses are available with our Admissions Team.