Bachelor of Arts - Entrepreneurship and Innovation

Program Overview

The College of Business is introducing a fresh undergraduate program called Entrepreneurship and Innovation as part of its degree offerings. This major equips students with a distinctive set of business skills that encompass various aspects such as business planning, securing funding, launching ventures, and steering them towards stability and steady growth. Unlike conventional business objectives centred on profitability and return on investment, the entrepreneurship/innovation major emphasises the organic development of goals, employing strategies like experiential marketing and bootstrapping. By concentrating on innovation and entrepreneurship, undergraduate students will have the opportunity to explore diverse organisational models, including for-profit and nonprofit entities, startups, and unconventional problem-solving approaches. This program aims to develop the essential skill sets for students to excel as effective intrapreneurs and innovative thinkers. Through examining current scenarios, students will propose inventive solutions by leveraging creativity, innovation, and an entrepreneurial mindset.