Bachelor of Science - Business Intelligence and Data Analytics

Program Overview

The Bachelor of Science in Business Administration Business Intelligence and Analytics (BSBA/BIA) program is specifically designed to equip business students with the necessary skills for the growing field of business intelligence and analytics. This degree focuses on teaching students how to effectively gather, arrange, analyse, and interpret large sets of data, commonly known as Big Data. Graduates of this program will be well-prepared to apply their knowledge of business analytics in real-world business settings, enabling them to identify crucial business trends and make informed decisions for their organisations or teams. Students will become proficient in utilising analytics software for business intelligence purposes, while honing their critical thinking abilities to extract valuable insights from various data sources, such as the internet and social media. Additionally, this major emphasises the development of strong business communication skills, as they are highly valued in leadership roles. The faculty and staff of the program are dedicated to delivering a comprehensive learning experience by incorporating the latest technology, engaging students with practical business scenarios, and providing hands-on learning opportunities.