Post Study Work Rights Duration

1 Year

Average Salary

On average, graduates of Master of Business Administration - Digital Marketing earn $91K per year

Career Prospects

Email Campaign Manager, Assistant Manager, Global Marketing Manager, Assistant Product Marketing Manager, Associate Brand Manager

Program Overview

Digital Marketing is an emerging and captivating field in the business industry. McKendree’s MBA program in Digital Marketing enables you to enhance your traditional marketing expertise with up-to-date digital marketing skills. This program equips you with knowledge in the constantly growing and evolving realm of Digital Marketing, giving you a competitive edge in the marketing industry. Besides traditional marketing and business skills, you will acquire proficiencies in digital marketing, social media marketing, and marketing analytics.

Throughout this specialisation, students will learn the most effective practices in incorporating digital components into marketing strategies. The MBA in Digital Marketing empowers you to think strategically in the digital business landscape. You will explore how people interact on social media platforms, master the art of building a brand community, and develop engaging content to connect with your target audience. Moreover, you will gain valuable skills in analysing market data to position your brand at the forefront of the industry.

Admissions Information

ACADEMIC QUALIFICATIONS

Completion of undergraduate degree with 55% or above and an IELTS score of 6. Click here for more details.

Fees: Term 1 (Online)

INR 2,15,000 + GST

UNIVERSITY FEES: TERM 2 ONWARDS (OVERSEAS)

Tuition: $16,650 (Approx.)
Living Expenses: $10,615 (Approx.)

SCHOLARSHIPS

Click here for year 1 merit-based scholarships

TOTAL STUDY COSTS WITH THE WORLDGRAD

Total Tuition: INR 17L (Approx.)
Total Study Costs (Fee + Living): INR 26L (Approx.)
Total Savings: INR 2L (Approx.)

Program Structure

Term 1: Smart Program

The All American Graduate Program is designed for students who want to accelerate their graduate education, saving time and money while building a solid academic base in the USA. The program allows students to complete up to one term of their graduate degree remotely from home and then progress to campus to complete the remainder of their degree. In order to advance to Mckendree University, students must achieve a minimum GPA of 3.0 in The WorldGrad's All American Graduate Program. Students will study up to 3 modules (up to 6 credits) with The WorldGrad from the following list of subjects.

1. MGT623 - Legal and Ethical Issues in Management

2. MGT522 - Management of Human Resources

3. ECO524 - Managerial Economics

4. MKT523 - Marketing Management

5. MGT621 - Organizational Analysis and Design

Term 2 Onwards: On-Campus

After the completion of the Smart Program, students progress to Mckendree University to study the remaining core and elective courses on campus and complete their degrees. All students are eligible for CPT during and OPT after their degree. Further information on the On-Campus program structure and courses are available with our Admissions Team.

Visit University Website

Admission Process

CHOOSE A PROGRAM

With the help of our admissions team, select a program of your choice from our wide set of globally ranked partners.

SUBMIT APPLICATION

Fill out our online application form along with the necessary documents. Our admissions team will guide you through the process.

RECEIVE ADMISSION OFFER

Once your application is approved by The WorldGrad and our partner institution, you will receive an offer for enrolment for the online program as well as the on-campus component. Offers can be made within 24hrs of receiving an adequately filled application.

CONFIRM ENROLMENT

Accept your offer by submitting a confirmation fee as mentioned in your offer letter. Since we have limited seats, enrolment would be void if confirmation fee is not received as stated.