Program Duration
4 Years
Year 1: Online
All American Undergraduate Program
Years 2, 3 & 4: On-Campus
University of the Incarnate Word

Post Study Work Rights Duration

1 Year

Average Salary

On average, graduates of Bachelor of Business Administration - Marketing earn $81K per year

Career Prospects

Marketing Manager, Commercial Marketing Specialist, Internet Marketing Specialist, Search Marketing Strategist, Market Research Analyst

Program Overview

The Bachelor of Business Administration degree, commonly known as the BBA degree, provides a wide-ranging knowledge of the relationships among different components within business organisations and their connection to the marketplace. In contrast to other business degrees, the BBA degree also allows students to focus on a specific subject area.

With this major, the marketing concentration equips students for the fast-paced and ever-changing field that presents continuous challenges and stimulating problem-solving opportunities. It offers a unique blend of analytical and creative tasks, along with the chance to collaborate with individuals and excellent prospects for career advancement. In today’s highly competitive and evolving macro-environment, marketing skills hold immense value for companies and industries. Marketing managers play a crucial role in comprehending and adapting to the varied interests and evolving purchasing behaviours of customers. Their expertise creates customer value, sustains customer satisfaction, and fosters long-term customer loyalty.

Admissions Information

ACADEMIC QUALIFICATIONS

Completion of AISSCE with 60% or above and no IELTS required. Click here for more details.

Fees: Year 1 (Online)

INR 7,50,000 + GST

UNIVERSITY FEES: YEAR 2 ONWARDS (OVERSEAS)

Tution: $33,700 per annum (Approx.)
Living Expenses: $19,898 per annum (Approx.)

SCHOLARSHIPS

$17,447 per annum for the remaining 3 years on-campus. Click here for year 1 merit-based scholarships.

TOTAL STUDY COSTS WITH THE WORLDGRAD

Total Tuition: INR 48L (Approx.)
Total Study Costs (Fee + Living): INR 76L (Approx.)
Total Savings: INR 73L (Approx.)

Program Structure

Year 1: Smart Program

The All American Undergraduate Program is designed for students who want to accelerate their undergraduate education, saving time and money while building a solid academic base in the USA. The program allows students to complete up to one year of their undergraduate degree remotely from home and then progress to campus to complete the remainder of their degree. In order to advance to University of the Incarnate Word, students must achieve a minimum GPA of 2.5 (with a grade of C or better in each subject) in The WorldGrad's All American Undergraduate Program. Students will study up to 10 modules (up to 30 credits) with The WorldGrad from the following list of subjects.

1. LAW211 - Business Law I

2. MAT181 - College Algebra

3. CST280 - Database Design and Application

4. CST111 - Digital Literacy and Technology Readiness

5. ACC210 - Financial Accounting

6. PSY101 - Introduction to Psychology

7. COM130 - Introduction to Speech Communication

8. POL101 - Introduction to the American Political Process

9. MKT151 - Introductory Marketing

10. ECO222 - Microeconomics

11. CST230 - Networking Fundamentals

12. CST155 - Operating Systems

13. SOC101 - Principles of Sociology

14. ENG141 - Rhetoric and Introductory Research Writing

15. CST255 - Web Development

Year 2 Onwards: On-Campus

After the completion of the Smart Program, students progress to the University of the Incarnate Word to study the remaining core and elective courses on campus and complete their degrees. Once on campus, students will be eligible for CPT and OPT during and after completing their studies. Further information on the On-Campus program structure, courses and CPT and OPT opportunities is available with our Admissions Team.

Visit University Website

Admission Process

CHOOSE A PROGRAM

With the help of our admissions team, select a program of your choice from our wide set of globally ranked partners.

SUBMIT APPLICATION

Fill out our online application form along with the necessary documents. Our admissions team will guide you through the process.

RECEIVE ADMISSION OFFER

Once your application is approved by The WorldGrad and our partner institution, you will receive an offer for enrolment for the online program as well as the on-campus component. Offers can be made within 24hrs of receiving an adequately filled application.

CONFIRM ENROLMENT

Accept your offer by submitting a confirmation fee as mentioned in your offer letter. Since we have limited seats, enrolment would be void if confirmation fee is not received as stated.