Program Duration
Year 1: Online
Years 2, 3 & 4: On-Campus
USD 33,700* per annum
Marketing Manager, Commercial Marketing Specialist, Internet Marketing Specialist, Search Marketing Strategist, Senior SEO Associate
1 Year
The Bachelor of Business Administration degree, commonly known as the BBA degree, provides a wide-ranging knowledge of the relationships among different components within business organisations and their connection to the marketplace. In contrast to other business degrees, the BBA degree also allows students to focus on a specific subject area.
With this major, the marketing concentration equips students for the fast-paced and ever-changing field that presents continuous challenges and stimulating problem-solving opportunities. It offers a unique blend of analytical and creative tasks, along with the chance to collaborate with individuals and excellent prospects for career advancement. In today’s highly competitive and evolving macro-environment, marketing skills hold immense value for companies and industries. Marketing managers play a crucial role in comprehending and adapting to the varied interests and evolving purchasing behaviours of customers. Their expertise creates customer value, sustains customer satisfaction, and fosters long-term customer loyalty.
The All American Undergraduate Program develops a solid foundation for overseas studies by accustoming students to the university’s academic standards. Students can complete up to 1 year or 30 credits of their undergraduate degree. With our student-friendly curriculum and award-winning 1-1 tutor program, students will be well on their way to their dream destination. The credits for the program are offered by Tiffin University.
After the completion of the Smart Program, students progress to the University of the Incarnate Word to study the remaining core and elective courses on campus and complete their degrees. Once on campus, students will be eligible for CPT and OPT during and after completing their studies. Further information on the On-Campus program structure, courses and CPT and OPT opportunities is available with our Admissions Team.